Sep 17, 2008 -
Eva Mendes and Scarlett Johansson are featured in a series of print PSAs encouraging cell phone recycling.
The campaign, which starts Friday, is sponsored by the Environmental Media Association and Lionsgate studio and coincides with the December 25 release of the action drama The Spirit, starring the two actresses.
The goal of EMA is to lower the amount of carbon dioxide emissions created by the production of new phones.
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